Lead with education
Honest content on payback, financing, policy, and storage that earns trust before the appointment.
Industries we serve
Marketing & Growth for Solar Contractors
Solar has a trust problem it did not create, and policy shifts that rewrite the math every year. The companies still growing are the ones that sell honestly, educate patiently, and own their own demand.
What we hear most
The growth problems specific to this trade.
Industry reputation damaged by high-pressure sellers
Policy and incentive changes resetting the pitch
Expensive purchased leads with terrible close rates
Long consideration windows with no nurture
Homeowners confused by financing options
How we build growth here
A plan shaped around how this trade actually wins work.
Own the demand
Search visibility, reviews, and referral systems so you stop paying per lead for skeptical homeowners.
Nurture the decision
Sequences that stay useful across the months between first interest and signed contract.
Sell storage and add-ons
Positioning for batteries, EV charging, and efficiency work that raises ticket and margin.
One partner, not a vendor list
Strategy and execution stay under one roof.
Every partnership includes direct leadership from founder Karen Becerra—growth strategy, Fractional CMO leadership, and the execution that follows it.
We take a limited number of contractor partners so the work stays personal. See everything we do or how the Founding Partnership works.
Questions
Frequently asked
How do we overcome solar's reputation problem?
By being visibly different: transparent math, no-pressure process, real reviews, and content that answers hard questions instead of dodging them.
Are purchased solar leads worth it?
Rarely as a primary channel. They are expensive, shopped, and skeptical. They work best as a supplement to demand you own.
How do policy changes affect marketing?
They change the offer, not the fundamentals. We rebuild messaging around the current economics while the trust and visibility assets keep compounding.
One business per trade per market
Apply for your market.
We partner with a limited number of contractors so every engagement gets real strategic attention. If that is the partnership you have been looking for, start the conversation.
Prefer to talk it through? Call Karen at (858) 324-4590.