Separate the two businesses
Distinct positioning, pages, and funnels for recurring maintenance versus design-build outdoor living.
Industries we serve
Marketing & Growth for Landscaping & Hardscape Contractors
Landscaping spans recurring maintenance and six-figure outdoor living builds — two different businesses under one brand. Growth starts with deciding which one you are actually selling.
What we hear most
The growth problems specific to this trade.
Maintenance customers and design-build prospects need opposite messaging
Revenue swings hard with the season
Competing with unlicensed crews on price
Design work given away for free
A decade of portfolio sitting on a phone
How we build growth here
A plan shaped around how this trade actually wins work.
Sell the transformation
Before-and-after storytelling and renderings that justify premium pricing on hardscape and outdoor living.
Charge for design
Paid design consultations that filter buyers and create a natural step into the build.
Smooth the season
Off-season offers, maintenance renewals, and planning campaigns that keep crews working.
One partner, not a vendor list
Strategy and execution stay under one roof.
Every partnership includes direct leadership from founder Karen Becerra—growth strategy, Fractional CMO leadership, and the execution that follows it.
We take a limited number of contractor partners so the work stays personal. See everything we do or how the Founding Partnership works.
Questions
Frequently asked
Should maintenance and design-build share a website?
They can share a brand, but not a message. We build clear pathways so a homeowner looking for weekly service and one planning a backyard remodel each land where they belong.
How do we stop competing with unlicensed crews?
Stop selling the same thing. Licensing, insurance, warranty, design capability, and documented work move the conversation off hourly price.
Is photography that important?
It is the product. Outdoor living is bought with the eyes, and most landscapers underinvest in showing what they have already built.
One business per trade per market
Apply for your market.
We partner with a limited number of contractors so every engagement gets real strategic attention. If that is the partnership you have been looking for, start the conversation.
Prefer to talk it through? Call Karen at (858) 324-4590.