How we help

Organized around your outcomes.
Never around deliverables.

We are not selling websites, SEO, or ads—those are execution capabilities. What we provide is a personalized growth strategy, and the leadership, acquisition, and infrastructure to carry it out.

The operating principle

Do what the business needs—not what fits a package.

The strongest growth plan is not a menu of tactics. It is a sequence of decisions.

Some contractors need demand. Others already have leads and need better conversion. Some are ready for advertising but lack the follow-up or reporting required to make that investment work. Some need positioning before anything else will perform.

Thryve HQ evaluates the complete picture, recommends the clearest priorities, and connects leadership with implementation.

See the Founding Partnership

01 · Outcome-first

Growth Strategy & Fractional CMO

For contractors whose growth has outpaced their plan. The problem this solves: activity without direction—spend, vendors, and effort that are not tied to clear decisions. The outcome: an executive-level growth strategy, an accountable leader, and investment decisions connected to your actual goals and capacity.

Personalized growth planning and prioritization

Fractional CMO leadership

Marketing leadership and vendor direction

Market expansion planning

KPI reviews and executive reporting

Team alignment and decision support

Quarterly growth planning

Commercial business development strategy

02 · Outcome-first

Brand & Market Positioning

For contractors who are better than their reputation shows. The problem this solves: blending in—competing on price because the market cannot see the difference. The outcome: positioning, messaging, and credibility that make your company the obvious choice for the work you want.

Positioning and offer strategy

Messaging and capability narratives

Brand identity direction

Credibility and authority assets

Review and reputation strategy

Vendor positioning for commercial pursuits

Market and audience definition

Bilingual market positioning

03 · Outcome-first

Customer Acquisition

For contractors who need more of the right opportunities. The problem this solves: relying on one fragile channel—or spending across many with no way to know what works. The outcome: the right mix of acquisition channels for your business, built and measured around qualified opportunity.

Paid advertising strategy and management

SEO and local search visibility

Google Business Profile optimization

AI search visibility (AEO)

Content and authority building

Referral system design

Email and nurture campaigns

Conversion websites and estimate pathways

04 · Outcome-first

Sales & Growth Infrastructure

For contractors losing opportunities after the lead arrives. The problem this solves: slow response, manual follow-up, and no visibility into the pipeline. The outcome: systems that turn attention into booked work—consistently, measurably, without losing the personal touch.

CRM strategy and implementation

Lead intake, routing, and response speed

Automated follow-up and nurture

Sales process and proposal strategy

AI-assisted workflows with human oversight

Call and conversion tracking

Pipeline visibility and dashboards

System integration and optimization

The investment

Two ways to partner.
One seat per trade, per market.

Pricing starts here and is set after the Growth Assessment—scoped to your market and capacity, never to a package.

01 · Residential

Growth Partnership

Starting at$3,500per month

For established residential contractors who have outgrown vendor management and need one accountable growth leader instead of four disconnected suppliers.

What the partnership includes

Fractional CMO leadership—strategy stays with Karen
Personalized growth plan with quarterly re-planning
Customer acquisition management: local SEO, Google Business Profile, AI visibility, paid advertising, content
Conversion website and estimate request pathways
CRM, automated follow-up, and call tracking
Monthly KPI review and executive reporting
Vendor direction and team alignment

The outcome

A pipeline you can forecast instead of hope for—and a clear answer to what deserves the next dollar.

Apply for your market

02 · Commercial

Founder Seat

Starting at$5,000per month

For commercial and mixed-portfolio contractors pursuing general contractors, developers, property management groups, and public work—where the buyer vets before they ever call.

Everything in the Growth Partnership, plus

Commercial business development strategy
Vendor positioning and prequalification support
Capability narratives and proposal strategy
Target account and relationship mapping
Credibility and authority asset development
Bilingual market positioning
Direct access to Karen between reviews

The outcome

Positioned as a credible vendor before the bid—with the proof and pipeline discipline to win larger contracts.

Apply for a Founder Seat

See terms, billing, and what you own ↓

Exclusivity

One business per trade, per market. Once a seat is taken, we decline direct competitors in that territory—which is why partnerships are applied for, not purchased.

Why a range, not a price list

A contractor doing $2M in one city and one doing $12M across four need different plans. We scope the engagement to the work required, then hold that number.

What is not included

Advertising budget is paid directly to the platforms, never marked up. Software and subscriptions stay in your name and under your control.

On acquisition channels

Channels are chosen for your business—not sold to it.

Modern contractor growth requires multiple acquisition channels. Paid advertising is one of them—alongside SEO, Google Business Profile, AI search visibility, content, referral systems, sales process, CRM, automation, commercial business development, email, and authority building.

We determine which channels deserve investment based on your market, your economics, and your capacity—then measure them honestly.

A note on AI

Modern infrastructure should make the business more human.

AI and automation are tools for speed, consistency, and intelligence—not a substitute for trust or leadership.

We use modern systems where they improve response, follow-up, documentation, reporting, or team capacity. Every workflow has a clear business purpose, a human owner, and appropriate oversight.

Questions

Terms, billing, and what you actually own.

The things contractors ask before they sign—answered plainly, before you have to ask them.

Is advertising budget included in the monthly investment?

No, and that is deliberate. Advertising budget is paid directly to Google, Meta, or whichever platform you are using, at cost and never marked up. Your monthly partnership fee covers strategy, management, and execution. You always see exactly what you spent and exactly what it produced.

How long is the commitment?

Ninety days to start, then month to month. A growth strategy cannot be judged fairly in four weeks, so the initial term protects the work from being cut off before it can perform. After that you stay because it is working, not because a contract says you have to.

When and how am I billed?

Invoiced on the first of the month, in advance, by ACH or card. Advertising platforms bill you directly on their own cycle. There are no surprise line items and no percentage-of-spend billing.

What happens to my website, CRM, and ad accounts if we stop working together?

They are yours and they stay yours. Domains, website, CRM, ad accounts, tracking, and content are all built in your name, under your ownership, from day one. You leave with every asset intact and no rebuild required. Holding a contractor's accounts hostage is a common practice in this industry and we do not participate in it.

Is there a setup or onboarding fee?

No. Every partnership opens with a Growth Assessment, where we evaluate the business and build the growth plan before any execution begins, and that work is part of the engagement rather than a separate line item. You are billed your monthly investment and nothing else.

Why is pricing a starting range instead of a fixed price?

Because a contractor doing two million dollars in one city and one doing twelve million across four markets need genuinely different plans. We scope the engagement to the work required after the Growth Assessment, then hold that number for the life of the agreement. What we will not do is quote a package before we understand the business.

What does the exclusivity actually guarantee?

One business per trade, per market. While you hold the seat, we will not take on a direct competitor in your territory. It means your strategy is not being resold down the street, and it is the reason partnerships are applied for rather than purchased.

How quickly should I expect results?

Google Business Profile work, conversion fixes, and follow-up automation often move within the first thirty to sixty days because they improve what your existing demand does. Competitive local search rankings typically take three to six months of consistent work. Anyone promising rankings in thirty days is either guessing or selling you something else.

Can I get the strategy without the execution?

Sometimes. If you already have an internal team or vendors and need direction rather than delivery, say so in your application. Because leadership capacity is limited to a small number of seats, strategy-only engagements are considered case by case rather than offered as a standard tier.

Still deciding? Call Karen directly at (858) 324-4590 or email your question.

Start with the full picture

Find out what will move your business forward next.

The first conversation is about your business—not a preselected marketing package.

Apply for a Founding Partnership Start a conversation

Prefer to talk it through first? Call Karen directly at (858) 324-4590.