Show the work properly
Project storytelling, photography direction, and case pages that let quality do the selling.
Industries we serve
Marketing & Growth for General Contractors
Remodeling and general contracting are trust purchases with long consideration windows and enormous tickets. Homeowners are not only comparing prices — they are deciding who they can live with for six months.
What we hear most
The growth problems specific to this trade.
Beautiful work, invisible online presence
Long sales cycles with no follow-up system
Tire-kickers consuming estimating time
Referrals slowing with nothing to replace them
No clear position between budget remodelers and luxury builders
How we build growth here
A plan shaped around how this trade actually wins work.
Nurture the long cycle
Email and content sequences that keep you present through the six-to-eighteen months before a homeowner commits.
Filter early
Budget-qualifying intake and honest process content so consultations happen with real buyers.
Position against the field
Clear articulation of who you are for — scope, budget tier, and style — so the right clients self-select.
One partner, not a vendor list
Strategy and execution stay under one roof.
Every partnership includes direct leadership from founder Karen Becerra—growth strategy, Fractional CMO leadership, and the execution that follows it.
We take a limited number of contractor partners so the work stays personal. See everything we do or how the Founding Partnership works.
Questions
Frequently asked
How long before marketing produces remodeling projects?
Longer than service trades. Expect visibility and inquiry improvements in months, with signed projects following the natural consideration cycle. That is why nurture matters more here than anywhere.
Do we need professional photography?
Yes. In remodeling it is the single highest-return marketing asset. We direct what to shoot and how to use it across the site, profile, and ads.
How do we stop wasting time on unqualified consultations?
Publish your process and budget ranges honestly, then qualify at intake. Fewer, better appointments almost always beat more of them.
One business per trade per market
Apply for your market.
We partner with a limited number of contractors so every engagement gets real strategic attention. If that is the partnership you have been looking for, start the conversation.
Prefer to talk it through? Call Karen at (858) 324-4590.