Growth Strategy & Fractional CMO
Executive-level direction for where your business should invest next—and a leader accountable for the plan.
Marketing agency for contractors
Marketing execution with a business growth strategy behind it.
Thryve HQ is a founder-led marketing agency for established residential and commercial contractors. Karen Becerra works directly with you as your business growth consultant and Fractional CMO, while her agency team executes the branding, website, customer acquisition, content, CRM, automation, and follow-up systems your next stage requires.
Established businesses
Residential + commercial
Nationwide
Built for contractors who are:
Established
Growth-minded
Ready to invest
Thinking long-term
For the owner reading this
You built this company. Every bid, every crew, every hard year.
And you are still wearing more hats than anyone knows. You can feel that the business could grow—you are just tired of guessing what deserves investment next.
You do not need more marketing noise. You need better business decisions, made alongside someone who respects what you have already built.
Thryve HQ is the marketing agency. Karen is the strategic partner helping you decide what the business should build next.
Our philosophy
Every contractor grows differently.
Residential and commercial companies face different challenges. Different markets reward different moves. Different owners have different goals.
That is why nothing at Thryve HQ is a cookie-cutter framework. Our job is to understand your business, then identify what will move it forward next—and build exactly that.
01 Some businesses need stronger positioning
02 Some need customer acquisition or paid advertising
03 Some need sales systems and follow-up
04 Some need operational improvements—and some need all of the above
Agency services, organized around outcomes
Strategy sets the direction. The agency executes.
Websites, SEO, paid advertising, content, and automation are services we provide. The difference is that every service is selected and coordinated around a personalized business growth strategy.
Brand & Market Positioning
Positioning, messaging, and credibility that make your company the obvious choice in the markets you want to win.
Customer Acquisition
The right mix of acquisition channels for your business—built, measured, and adjusted around what actually produces opportunity.
Sales & Growth Infrastructure
CRM, follow-up, automation, and reporting that turn attention into booked work—consistently.
Karen Becerra
Founder · Fractional CMOConsulting leadership + agency execution
Karen leads the strategy. The Thryve HQ agency team delivers it.
Karen works directly with you as your business growth consultant and Fractional CMO—connecting marketing decisions to your goals, capacity, market, and next stage.
Behind her is the Thryve HQ agency team: specialists across brand, web, copy, search, paid media, content, CRM, and automation. You get strategic guidance and coordinated execution in one relationship.
Customer acquisition
One ecosystem. Not a menu of services.
How contractors get hired has changed. Homeowners research, compare, and judge response speed before they ever call. Commercial buyers vet vendors online long before the first meeting. That is why modern acquisition is an ecosystem of connected channels—paid advertising is one of them, never “the answer.” We decide which channels deserve investment based on your business, not on what we want to sell.
An early partnership, transformed
Rebuilding the path from website visit to estimate request.
For Shieldroof Services, the partnership connected a conversion-focused website rebuild, a dedicated estimate experience, local market pages, and automated lead follow-up—turning disconnected marketing pieces into a stronger path from visit to estimate request.
See the transformation
Before
After
Residential contractors
Win the moments when homeowners are choosing.
Residential growth is won in the moments homeowners are deciding—local search, reviews, credibility, financing clarity, and response speed. Acquisition here looks like:
- Google, Maps, and local SEO visibility
- Reviews, reputation, and neighborhood presence
- Estimate pathways, financing messaging, and follow-up
Commercial contractors
Build the relationships that build the pipeline.
Commercial growth runs on relationships and vendor credibility—with general contractors, property managers, developers, and target accounts. Acquisition here looks like:
- Positioning and vendor credibility with decision-makers
- Target-account and business development strategy
- Proposal strategy, pursuit follow-up, and pipeline visibility
Serve both markets? They deserve separate messaging and separate acquisition strategies—and your growth plan will treat them that way.
The Founding Partner opportunity
Early access. Deeper strategic involvement.
Thryve HQ is building its first group of long-term contractor partnerships. Founding Partners receive closer access to Karen, deeper customization, and the opportunity to help shape a partnership model built specifically for established contractors.
The long-term vision is roughly fifty exceptional partnerships—not hundreds of accounts. Quality over quantity, from the first partnership on.
What Founding Partners receiveThe long-term vision
The Contractor Growth Library: where the industry comes to learn.
Workshops, playbooks, and clear thinking for contractor leaders—the educational side of the Thryve HQ mission, built for owners who would rather understand growth than be sold it.
Enter the Growth LibraryThe business behind the build
Let’s build yours together.
If your contracting business is established, thinking long-term, and ready to invest in growth, the next step is a straightforward conversation about your business.
Prefer to talk it through first? Call Karen directly at (858) 324-4590.