Executive growth strategy
Clarify priorities, sequence investments, and connect marketing decisions to the company’s real goals and capacity.
The flagship engagement
A growth partnership built around your next stage.
An ongoing, founder-led partnership that brings personalized growth strategy, Fractional CMO leadership, customer acquisition, and execution to your contracting business—shaped around your market, your goals, and your team.
What you are really hiring
Leadership first. Execution connected.
The partnership is not a bundle of marketing deliverables. It is an accountable growth function, personalized to your business.
Karen leads the strategy and keeps the full picture connected. Thryve HQ then builds, directs, or coordinates the work required to move the plan forward—from customer acquisition and conversion to CRM, automation, reporting, and business development. Execution may involve specialists. Strategy always stays with Karen.
Because every contractor grows differently, the plan is never a package. Priorities shift as your business shifts—the relationship stays focused on whatever will move you forward next.
The Founding Partner opportunity
We are early. On purpose, that is the advantage.
Thryve HQ is a startup, and we will not pretend otherwise—no invented metrics, no borrowed case studies. What we offer instead is something established firms cannot: the founder, personally, deep in your business.
- Direct access to founder Karen Becerra
- Personalized strategic involvement in your business
- Close collaboration with leadership
- Highly customized growth planning
- A long-term partnership—not a campaign
We are intentionally building relationships with a limited number of contractor companies. The long-term vision is roughly fifty exceptional partnerships—not hundreds of clients.
The complete growth picture
Six areas. Shaped around your business.
Marketing leadership
Own the direction across paid media, messaging, campaigns, visibility, content, vendors, and internal contributors.
Conversion improvement
Strengthen websites, landing pages, offers, calls to action, estimate pathways, and sales handoffs.
Growth infrastructure
Build the CRM, lead follow-up, automation, AI workflows, and reporting required for consistency.
Business advisory
Bring positioning, market expansion, customer experience, team alignment, and business development into the growth conversation.
Performance decisions
Translate the numbers into plain-language decisions about what to improve, stop, fund, or scale next.
How partnerships work
A clear roadmap from first conversation to long-term growth.
Discover
A real conversation about your business, market, goals, and what growth needs to look like.
Business assessment
A clear-eyed review of positioning, demand, conversion, follow-up, systems, and capacity.
Growth priorities
What moves first, what waits, and why—sequenced around impact and readiness.
Strategy
A personalized plan built around your business, your market, and your goals—never a template.
Implementation
Thryve HQ builds, directs, or coordinates the execution the plan requires.
Optimization
Performance reviewed in plain language, decisions made, the plan adjusted.
Long-term partnership
The relationship compounds: strategy, systems, and results that build on each other.
Each stage exists to reduce uncertainty—you will always know where the partnership is, what is being built, and why.
Strong fit
The partnership is built for…
- Growth-minded residential and commercial contractors
- Established companies with proven operations
- Long-term thinkers who want a real strategy
- Owners ready to invest in growth and expert guidance
- Leaders who will collaborate—context, access, decisions
- Businesses that want Karen in their corner for years, not weeks
Probably not yet
This is not designed for…
- Buying cheap leads or shopping for the lowest bidder
- Expecting overnight success
- One-off tactics without a larger strategy
- Guaranteed lead or revenue promises
- Teams unwilling to collaborate or change broken processes
- Businesses without capacity to support additional demand
Investment
Scoped around your business. Never a package.
Every partnership is scoped around the business, market, priorities, level of execution, and leadership required.
Advertising spend, software, media production, and specialized third-party services are planned separately when needed. Thryve HQ intentionally limits active partnerships so Karen can remain close to every one of them.
The fit process is honest in both directions—if we are not the right partner for your next stage, we will tell you.
A different kind of relationship
Work with the founder. Build for the long term.
Founding Partners get Karen’s direct strategic involvement while the partnership group is still small. If that is the relationship you have been looking for, apply.
Prefer to talk it through first? Call Karen directly at (858) 324-4590.