Contractor Marketing
How contractors get found, chosen, and booked—across every channel that matters.
The Contractor Growth Library
Where contractors learn to build stronger businesses.
Evergreen guides, honest case studies, practical tools, and founder thinking—free, curated, and written exclusively for contractor owners. Teach first. Sell second.
Featured cornerstone guide
What Does a Fractional CMO Actually Do for a Contractor?
A plain-language guide to Fractional CMO leadership for residential and commercial contractors: what it is, what it costs relative to a hire, and when it makes sense.
By Karen Becerra
4 min read · Updated July 2026
The single most useful place to start if you are deciding what your business needs next.
The knowledge map
Three clusters. One growing library.
Every piece published here lives inside a topic cluster, links to its neighbors, and stays evergreen—so the library compounds into a genuine body of knowledge instead of a feed.
Business Growth
The decisions behind stronger companies: leadership, money, people, and systems.
AI for Contractors
Practical, hype-free adoption—from automation to AI search visibility.
Latest from the library
Written to stay useful for years.
Local SEO for Contractors: How to Get Found in Your Market
How Google ranks local businesses, what actually moves the needle for contractors, and what to fix first—without the content treadmill.
Google Business Profile Optimization for Contractors
The setup, review habits, and maintenance rhythm that turn your Google Business Profile into the highest-leverage marketing asset you own.
How Much Should Contractors Spend on Marketing?
A practical framework for setting a contractor marketing budget: planning ranges, what changes the number, and how to allocate across channels without guessing.
Residential vs. Commercial Contractor Marketing: What Actually Changes
Residential and commercial contractors win work in completely different ways. A clear guide to how the buyer, the channels, the sales cycle, and the strategy differ.
How Contractors Should Actually Use AI (and What to Ignore)
A practical, hype-free guide to AI for contractor businesses: where it genuinely helps today, where it does not, and how to adopt it without losing the human touch.
Case studies
Real work. Real sequence. Real numbers—when they’re real.
Our case studies document the assessment, the problems, the strategy, and the build—and publish metrics only as they actually accrue. No borrowed screenshots. No invented percentages.
Shieldroof Services: Rebuilding the Path from Website Visit to Estimate Request
An honest, in-progress case study: how Thryve HQ assessed, redesigned, and rebuilt the growth foundation for Shieldroof Services — with results to be documented as they accrue.
Read the case studyKaren’s Journal
Founder thinking, out loud.
Separate from the guides: lessons learned, experiments, industry observations, books, and the honest parts of building a growth firm from zero.
Why I Built Thryve HQ Around One Sentence
Karen Becerra on the idea behind Thryve HQ: why contractors deserve a growth partner who builds the business behind the build — and what that means in practice.
Read the first entryDownloads
Practical resources, built for owners.
Checklists, planners, and workbooks designed around real contractor decisions. Request any resource below and it will be sent to you personally as each one is released.
The Contractor Growth Blueprint
50-Point Growth Checklist
Marketing Budget Planner
SEO Starter Guide
Google Business Profile Guide
Website Planning Workbook
Growth Scorecard
Commercial Growth Guide
Residential Growth Guide
Request a resource
Tell us which one, and where to send it.
Tools
Calculators worth bookmarking. Coming soon.
Simple, honest tools for the math behind growth decisions—budgets, lead goals, acquisition costs, projections. In development now; subscribers hear first.