Executive leadership without another disconnected vendor
A Fractional CMO aligns business objectives, brand, acquisition, conversion, CRM, reporting and partner accountability as one growth function.
Growth Leadership · Executive engagement
Fractional CMO Leadership for Contractors
Karen Becerra provides senior strategic authority across positioning, growth investment, channel strategy, priorities, implementation oversight and performance review.
The methodology
A connected business system—not a disconnected tactic.
Each recommendation identifies the objective, human owner, process, systems, responsible automation, governance, KPIs, customer-experience requirements and improvement cycle.
What Karen leads
Strategic priorities, market and offer decisions, growth investment, channel direction, material approvals, performance reviews and client leadership.
What the engagement does not replace
Client leadership retains operational, financial, legal, safety, hiring and sales accountability. Sage supports analysis and documentation but does not replace Karen or the client’s decision-makers.
Readiness first
The Business Infrastructure Assessment establishes priorities and determines whether the immediate need is leadership, foundation work, acquisition, lead-to-customer growth infrastructure or a combination.
Thryve HQ Growth Lifecycle
Assess → Build → Attract → Convert → Serve & Retain → Expand → Measure → Optimize → Systemize → Continuous Improvement
Work begins at the stage the business needs—not the channel someone wants to sell.
Clear answers
Frequently asked questions
What does a fractional CMO do for a contractor?
A fractional CMO provides part-time executive marketing and growth leadership, coordinating strategy, investment, execution and measurement with the contractor’s business goals.
When should a contractor hire one?
When marketing decisions affect multiple teams or vendors, growth investments lack clear ownership, or the business needs executive direction without a full-time CMO role.
Start with readiness
Build on what you already have before deciding what comes next.
Request a Business Infrastructure Assessment to identify the right next investment across leadership, marketing, systems and business development.