Growth Strategy
Foundational direction around positioning, priorities, market opportunity, and the next stage of the business.
Thryve HQ community initiative
Investing in the next generation of the trades.
Build Forward supports emerging contractors as they take the first steps toward building a stronger business. Each month, Thryve HQ selects one contractor in the early stages of business ownership to receive complimentary growth strategy, brand, and marketing foundation support.
Why Build Forward exists
Building stronger businesses starts before the first million.
Thryve HQ works with established contractors to strengthen the infrastructure behind growth. But we also believe the future of the trades depends on supporting the people just beginning that journey. Build Forward was created to give emerging contractors access to strategic guidance early—when the right foundation can shape what comes next.
Who it's for
For the people building what's next.
Build Forward is intended for emerging contractors and skilled tradespeople in the early stages of business ownership. A few examples of who this looks like:
- Starting the first companyA skilled tradesperson starting their first company.
- Early in the journeyA contractor in the early stages of building their business.
- From the field to ownershipSomeone transitioning from field experience into business ownership.
- The next chapter of a family tradeThe next generation of a family trade business beginning a new chapter.
These are examples, not requirements—Thryve HQ has not set rigid eligibility criteria. Each month's selection is reviewed individually, and it is not guaranteed for any applicant or nominee.
What the selected contractor receives
A complimentary foundation in three areas.
Each month's selected contractor works directly with Thryve HQ on the following.
Brand Foundation
Guidance for building a credible, professional brand that reflects the quality of the contractor's work and where they want the business to go.
Marketing Foundation
A practical foundation for establishing visibility, communicating value, and beginning to build a consistent presence in the market.
Build Forward provides strategic guidance and a foundational starting point. It does not include website development, paid advertising or ad spend, SEO retainers, CRM implementation, unlimited design, ongoing consulting, or guaranteed revenue results.
How it works
A simple, three-step path.
Apply directly, or nominate a contractor you believe would benefit.
Apply or Nominate
Emerging contractors can apply directly, or someone in the trades community can nominate a contractor they believe would benefit.
Monthly Selection
Thryve HQ reviews submissions and selects one contractor each month.
Build the Foundation
The selected contractor works with Thryve HQ on growth strategy, brand foundation, and marketing foundation.
Community
Building forward, one contractor at a time.
Build Forward is intended to grow over time. As it does, this space is meant to share the stories of participating contractors and the businesses they're building—so the initiative reflects the community it supports, not just the company behind it.
Apply
Apply for Build Forward.
Tell us about your business and what you're working to build. Applications are reviewed monthly; submitting an application does not guarantee selection.
Nominate
Nominate a contractor.
Know an emerging contractor who's just getting started? Let us know who they are and why you're nominating them—we'll take it from there.