Assess
We study the business, market, goals, numbers, customer journey, team capacity, systems, and current growth activity.
Partnership investment
A growth department beside you at every stage.
Thryve HQ helps contractors move from owner-dependent chaos into an organized, premium, competitive business. We clarify the strategy, build the marketing and operating infrastructure, nurture opportunities, strengthen productivity, and work beside the team as the business grows.
01 — How we support you
We do not hand you a strategy and disappear.
Thryve works alongside contractor leadership from assessment through implementation, execution, measurement, and improvement. We help organize the work behind growth so the owner can spend less time trapped in every corner of the business and more time leading the company and delivering a high-quality customer experience.
Build
We create or strengthen the brand, website, CRM, automations, tracking, follow-up, and business-development infrastructure approved in your roadmap.
Support execution
We help organize priorities, improve productivity, coordinate the work, nurture leads, support the team, monitor opportunities, and keep the next actions moving.
Measure & improve
We review performance, diagnose new constraints, improve the systems, and guide the next stage of growth.
02 — Implementation & support
Build the foundation once. Choose the support the business needs now.
Every contractor begins with the same one-time implementation investment. The monthly rate is separate and changes only with the level of ongoing Fractional CMO leadership, strategy, execution, and accountability required.
Founding Partner implementation: $1,597 one time. Future standard implementation will be $1,897. The approved roadmap determines what is built first—not a higher implementation price.
Basic ongoing support$697per month · Founding Partner rate+$1,597 one-time implementation
Emerging Contractor Support
Basic Fractional CMO oversight for early-stage contractors who need consistent guidance while their foundation continues to develop.
Includes:
- Karen’s basic Fractional CMO oversight
- One growth-strategy session each month
- Monthly priority and roadmap guidance
- Ongoing website development, updates, and improvement support
- Brand, messaging, marketing, and visibility guidance
- Basic CRM, follow-up, and productivity-system guidance
- Accountability around the most important next actions
- Support preparing to graduate into a higher-intensity partnership
This level is designed for an emerging contractor that needs leadership and steady support without full campaign management or high-intensity execution.
Check Your Support LevelGrowth support$2,500–$3,500per month · Founding Partner rate+$1,597 one-time implementation
Contractor Growth Partnership
Ongoing Fractional CMO oversight for contractors that need more frequent strategy, coordination, systems, and growth execution.
Includes:
- Karen as Fractional CMO and growth-strategy lead
- Two consulting and strategy reviews each month
- 90-day priorities and four-pillar coordination
- Premium brand, marketing, customer-experience, and competitiveness reviews
- Website, SEO, AI-search, GBP, reviews, and authority oversight
- CRM, lead nurture, productivity, communication, and automation systems
- Business-development and networking opportunity support
- Client portal with roadmap, actions, meetings, and KPIs
- Dedicated AI Executive Assistant with responsible workflows
Optional acquisition management begins only after the business is ready to convert consistently. Third-party costs remain separate.
Check Your Support LevelPremium hands-on support$5,000per month · Founding Partner rate+$1,597 one-time implementation
Premium Fractional CMO Partnership
Full hands-on growth partnership led by Karen for contractors that need higher-intensity execution, acquisition management, and accountability.
Includes:
- Direct Fractional CMO leadership from Karen
- Full four-pillar strategy and hands-on execution oversight
- Lead acquisition strategy and multi-channel campaign management
- Google Ads, Local Services Ads, Meta, LinkedIn, Angi, or other approved channels
- Lead communication, nurture, routing, and conversion systems
- Brand authority, customer experience, reviews, organic and AI visibility
- Business-development outreach, networking, ITB, and relationship support
- Productivity systems, Client Growth Hub, and business-health measurement
- Dedicated trained AI assistant and responsible AI governance
Acquisition begins only when the business is ready to convert the opportunity. Advertising spend, purchased leads, software, production, and approved third-party expenses remain separate.
Check Your Support LevelSame implementation fee at every level: $1,597 one time at Founding Partner pricing. Monthly support is selected after the assessment based on what the business needs—not automatically assigned by revenue.
03 — What the partnership includes
Four pillars. One hands-on growth relationship.
Your partnership connects leadership, marketing, systems, and business development so you are not left coordinating separate vendors or carrying every growth decision alone. The assessment determines which priorities lead first, but all four pillars remain part of the growth conversation.
Direction before activity
Growth Leadership
We help leadership choose the right priorities, sequence the work, and make decisions with clearer performance visibility.
- Growth strategy and 90-day priorities
- Leadership guidance and planning meetings
- KPI dashboard and performance reviews
- Growth economics and channel decisions
- Coordination across all approved initiatives
Trust before traffic
Brand & Marketing
We help the business look more premium, compete more confidently, earn trust, and convert attention into quality customer experiences.
- Brand strategy, identity, messaging, and creative assets
- Website, landing pages, and conversion improvement
- Social media, email marketing, and lead nurture
- Google Business Profile and review generation
- Backlinks, organic Google ranking, and AI-search visibility
- Readiness-based acquisition and campaign oversight
Infrastructure before volume
Systems, AI & Governance
We increase productivity and help opportunities move through a consistent system instead of relying on memory or the owner for every next step.
- CRM, lead routing, and sales-pipeline oversight
- Lead nurture, appointment, and estimate follow-up
- Email, communication, and workflow automation
- Productivity systems, tracking, and reporting
- SOPs, responsible AI, and data practices
- Dedicated AI Executive Assistant support
Relationships before reach
Business Development
We help contractors identify, pursue, and nurture the relationships and opportunities that can expand the business.
- Capability statements and commercial positioning
- Best-fit networking and relationship opportunities
- GC, property-management, facility, and partner outreach
- ITB, vendor registration, and opportunity support
- Blue Book and other relevant B2B channel assistance
- Commercial pipeline, follow-up, and appointment coordination
You are not paying for four disconnected services. You are gaining one coordinated growth department that helps lead, build, support, and improve the business with you.
04 — A different growth model
Traditional marketing promotes the business. Thryve helps strengthen the business being promoted.
Marketing matters—but more traffic cannot repair weak positioning, missed follow-up, disconnected systems, unclear priorities, or an owner carrying every decision. Thryve connects marketing to the infrastructure required to convert opportunity into durable growth.
Traditional marketing supportThe Thryve HQ growth partnership
Runs individual campaigns or delivers isolated creative workBuilds one assessed roadmap across leadership, marketing, systems, AI, customer experience, and business development
Measures impressions, clicks, leads, or isolated channel activityConnects marketing performance to response time, nurture, conversion, capacity, customer experience, and business health
Waits for the contractor to coordinate vendors, software, priorities, and follow-upHelps lead implementation, coordinates approved work, and keeps priorities moving through shared accountability
May increase demand before the business is ready to convert itStrengthens positioning, systems, and follow-up first—then recommends acquisition when the business can responsibly support it
Focuses mainly on the next campaignBuilds premium positioning, repeatable infrastructure, trusted relationships, and long-term enterprise value
Thryve still provides the traditional marketing contractors need—including branding, websites, social media, email, SEO, Google Business Profile, reviews, content, sales materials, and paid-channel management when approved. The difference is that every tactic serves the larger growth strategy.
05 — Where are you now?
Your revenue is a clue—not your identity.
Annual revenue helps us understand likely constraints, but it does not determine readiness by itself. Profitability, leadership habits, capacity, customer experience, systems, and willingness to implement matter just as much.
Prove and organize the foundation.
The owner is often selling, delivering, following up, and making every decision. The priority is credibility and control—not expensive demand generation.
- Clarify the offer, market, and premium positioning
- Build or refresh the brand, website, and core sales materials
- Establish Google presence, reviews, CRM, and basic follow-up
- Create an actionable growth roadmap and business-health baseline
Turn activity into a repeatable business.
Demand may exist, but lead handling, estimating, brand consistency, productivity, and owner dependence often limit the next stage.
- Strengthen lead nurture, estimate follow-up, and customer experience
- Connect the website, CRM, automations, reporting, and reviews
- Build authority through local SEO, backlinks, content, and relationships
- Prepare the team and systems before adding acquisition volume
Build capacity for consistent growth.
The company has traction, but growth can still depend on referrals, the owner, or disconnected vendors. Leadership needs clearer priorities and performance visibility.
- Install a coordinated 90-day growth operating rhythm
- Improve conversion, productivity, tracking, and team accountability
- Strengthen organic visibility and commercial relationship development
- Test acquisition only when response and conversion readiness are proven
Lead the system—not every task.
The business needs cross-channel leadership, stronger economics, management discipline, and a premium market position that can support larger opportunities.
- Fractional CMO leadership across the complete growth roadmap
- Multi-channel acquisition, conversion, retention, and reputation oversight
- Business-development pipelines and strategic relationship support
- Client Growth Hub, KPI governance, responsible AI, and continuous improvement
Revenue is context, not an automatic package assignment. The one-time implementation fee remains the same; the Contractor Growth Assessment determines the appropriate ongoing support level.
Latino-owned. Small-business built.
We are building the kind of firm contractors are proud to grow beside.
Thryve HQ is a Latino-owned and operated small business serving residential and commercial contractors across North America. We understand what it means to build with limited resources, carry responsibility for families and teams, earn trust one relationship at a time, and keep showing up when the work is not glamorous.
Our vision is to become North America’s most trusted contractor consulting and marketing firm—not by serving everyone, but by doing meaningful work with the right partners and protecting the quality of every relationship.
06 — Partnership infrastructure
Human leadership, visible accountability, and responsible AI.
Every partner receives Fractional CMO guidance. Growth and Premium partners add a deeper operating environment, portal accountability, and dedicated AI support as the required level of coordination increases.
All support levels
A human partner in the growth decisions.
Karen provides strategic oversight, helps leadership interpret what is happening, and guides the sequence of priorities across the four pillars.
- Leadership support and decision guidance
- One monthly strategy session for Basic support
- Twice-monthly strategy reviews for Growth support
- Higher-touch leadership and execution for Premium support
- Priority setting and accountability matched to the partnership
Growth & Premium
Your roadmap and business health in one place.
The Thryve HQ Client Growth Hub gives the contractor and Thryve a shared view of the partnership and the work behind it.
- 90-day roadmap and current action plan
- Meetings, documents, and approved resources
- Brand, systems, and business-development priorities
- KPI visibility and business-health measurement
- Accountability across next actions
Growth & Premium
AI trained around the approved business context.
Higher-support partnerships can include a dedicated AI Growth Assistant designed to support organization, follow-up, and growth work under human oversight.
- Business-specific approved context
- Responsible AI workflows and governance
- Support for organizing priorities and follow-up
- Human review before sensitive or external actions
- Ongoing improvement as systems mature
07 — What determines monthly support
The support level follows the business—not revenue alone.
The one-time implementation fee stays the same. These factors help determine whether the business needs Basic, Growth, or Premium ongoing support.
Current infrastructure
What is already working across the website, CRM, tracking, follow-up, reputation, and sales process.
Leadership support
How often the owner and team need Fractional CMO guidance, planning, decisions, and accountability.
Execution intensity
The amount of ongoing website, marketing, systems, automation, and business-development support required.
Acquisition management
Whether Thryve is providing basic oversight or actively managing channels, campaigns, nurture, and growth execution.
Support level guide
What level of support may fit your business?
Answer five short questions to see whether Basic, Growth, or Premium ongoing support may fit. This is guidance only; Karen confirms the recommendation after the Contractor Growth Assessment.
- Same $1,597 implementation fee
- Monthly support based on need
- Your answers stay in your browser
Step 1 of 5
Your recommended next step
Investment FAQ
Before you request an assessment.
Will I receive an exact quote from the support check?
No. The support check provides directional guidance. Karen confirms the appropriate support level after the Contractor Growth Assessment.
Is the implementation fee different at each support level?
No. Founding Partner implementation is $1,597 one time for Basic, Growth, and Premium partnerships. Future standard implementation will be $1,897.
What changes the monthly price?
The monthly investment changes with the ongoing support required: meeting frequency, Fractional CMO involvement, website and marketing support, systems oversight, business development, and hands-on campaign execution.
Is advertising included?
Media spend is separate. If paid acquisition is recommended, management scope and the appropriate advertising budget are defined after the assessment.
Do you guarantee leads or revenue?
No. Thryve HQ builds and supports growth infrastructure, but cannot guarantee lead volume, rankings, appointments, sales, or revenue.