Growth challenge guide · Leadership & Strategy

Roles and responsibilities are unclear.

Family members, office staff, field leaders, and owners overlap responsibilities while important work falls between them. This guide explains how to diagnose the constraint, build a practical response, and measure whether the business is actually getting stronger.

The short answer

Why does this challenge keep returning?

Family members, office staff, field leaders, and owners overlap responsibilities while important work falls between them. The visible problem is rarely the whole problem. Contractors make durable progress when they connect leadership, customer experience, marketing, systems, people, and financial discipline instead of treating the symptom as a one-time task.

Karen’s connected-growth perspective

Family members, office staff, field leaders, and owners overlap responsibilities while important work falls between them. Before adding another campaign or tool, verify this likely contributor: titles do not match decision ownership. The first practical move is to map every recurring function, document what changes, and use that evidence to decide what comes next.

Karen Becerra, Founder & CEO of Thryve HQ

Common root causes

Look beneath the symptom.

Use these as diagnostic prompts, not assumptions. Confirm what is true in your own workflow before investing in a solution.

01

Titles do not match decision ownership

This root cause can reinforce the visible constraint across jobs or teams and make consistent execution harder to sustain.

02

Multiple people believe someone else is responsible

This root cause can reinforce the visible constraint across jobs or teams and make consistent execution harder to sustain.

03

Accountability changes depending on urgency

This root cause can reinforce the visible constraint across jobs or teams and make consistent execution harder to sustain.

A practical response

What to do in the next 30 days.

Sequence matters. Finish the foundational move before layering on more tools, campaigns, or complexity.

  1. 01

    Map every recurring function

    Start here, assign a clear owner, define what complete means, and set a review date tied to this specific change.

  2. 02

    Assign one accountable owner per function

    Start here, assign a clear owner, define what complete means, and set a review date tied to this specific change.

  3. 03

    Publish decision and escalation boundaries

    Start here, assign a clear owner, define what complete means, and set a review date tied to this specific change.

  4. 04

    Resolve overlaps in a weekly leadership meeting

    Start here, assign a clear owner, define what complete means, and set a review date tied to this specific change.

Leadership checkpoint

At the end of 30 days, decide whether the constraint is improving, unchanged, or moving somewhere else. Keep what works, correct what does not, and document the new standard.

Measure business health

Three signals worth watching.

Choose a consistent review rhythm and keep definitions stable long enough to see a real trend.

Signal 01

Unowned recurring tasks

Track the trend consistently and use it to decide the next operational move—not to create a decorative dashboard.

Signal 02

Duplicate work incidents

Track the trend consistently and use it to decide the next operational move—not to create a decorative dashboard.

Signal 03

Escalations caused by role confusion

Track the trend consistently and use it to decide the next operational move—not to create a decorative dashboard.

The connected-growth view

Do not solve one department by creating a problem in another.

A marketing fix can overload operations. A hiring fix can pressure cash. Automation can scale a broken process. Thryve HQ evaluates the constraint across Growth Leadership, Brand & Marketing, Systems, AI & Governance, and Business Development before recommending implementation.

Frequently asked

Questions contractors ask.

Is roles and responsibilities are unclear normal for a growing contractor?

It is common, but it should not be treated as permanent. The important question is whether the company can name the cause, assign ownership, and measure improvement.

What should we fix first?

Start with the first controllable constraint: map every recurring function. Avoid adding more demand or software until the current workflow is understood.

How quickly should we expect improvement?

Some process indicators can improve within weeks, while financial, reputation, and organizational outcomes usually require repeated execution over several months. Thryve HQ does not guarantee results.

Do we need new software?

Not automatically. Clarify the workflow, decision owner, standard, and data needed first. Software should support an operating process rather than become the process.

Keep learning

Find the next constraint.

Growth problems are connected. Use the complete list to see what may be upstream or downstream from this issue.